This campaign will highlight female role models from across Canada, telling stories of the barriers they have overcome with the help of sport. Each week, for 52 weeks, we will post about 1 female leader and share how sport has helped her develop specific skills and influenced her to get where she is today. By increasing awareness about the internal and external barriers women face, we hope to decrease the stigma of facing challenges silently and alone. We want to encourage athletes to recognize all the beneficial transferable skills they can develop through sport, and show the ways they can be used in the future.


Check out our #52Strong 2018 Campaign highlighting amazing women and their careers.