Our 2021 #52Strong Campaign will share stories of Canadian female leaders in sport highlighting more than their sport story. We are sharing stories from females of all backgrounds, abilities, and perspectives who are making a difference in and outside of sport. Each week, for 52 weeks, we will post about one female leader and give them a platform to share their thoughts, passions, and ideas to show female athletes have different parts of their identity in addition to sport.


Female leaders in sport have many layers to their stories. Their experiences and different parts of their identity contribute directly to their story. Our goal is to bring greater awareness to the diversity of identities of girls and women in sport. We recognize the importance of the intersectional makeup of each individual and how it contributes to the story of a holistic person.




Check out our #52Strong 2020 Campaign highlighting female athletes under 25 years old!

Check out our #52Strong 2019 Campaign highlighting women who are defying odds and breaking barriers!

Check out our #52Strong 2018 Campaign highlighting amazing women and their careers!